Genevieve Padalecki launches Now and Gen lifestyle blog

Genevieve Padalecki, from her website Now & Gen

Many know Genevieve Padalecki as an actress, wife, and mother. She played the beguiling demon Ruby on Seasons 4 and 5 of Supernatural and worked on the television series Wildfire and Flashforward. It was on the set of Supernatural that she met her husband, Jared Padalecki. Later, the two came to share their love with sons Tom, age 5; and Shep, age 4; and daughter Odette, who was born on March 17. Gen Padalecki has now added lifestyle maven and blogger to her accomplishments with the launch of Now & Gen.

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Please welcome the newest Padalecki, Odette Elliott!! 👶🏼💗 I wanted to celebrate this special occasion by collaborating with one of my favorite brands, @popandsuki, to raise funds for two amazing causes: Planned Parenthood and Human Rights Campaign, who need our help now more than ever. Help us spread the love and joy Odette has brought us by monogramming your own heart tag. They are super limited edition so will run out quickly! Link to purchase is in my bio. I can't wait to see how you guys are personalizing your hearts! 💗😍

A post shared by Genevieve Padalecki (@nowandgen) on Mar 27, 2017 at 9:42am PDT

In early March while still pregnant with Odette, Gen Padalecki started the Instagram account @nowandgen, which quickly gained a strong following. She not only posted adorable pictures of her family and life in Austin, Texas, but also shared her favorite products, eateries, and services with followers. With hundreds of comments and tens of thousands of likes on each photo, the response to her bright and positive postings was powerful.

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I’m so excited to team up with @elemisus for the launch of Now and Gen. ✨ To celebrate, we’re making sure EVERY Now and Gen reader is a winner. Enter now for a chance to win a $1000 gift card to shop at ELEMIS.com plus we’ve got 10 full size sets of the 24/7 Super Skin Collection to give away and everyone who signs up will receive a sample of the best-selling Pro-Collagen Marine Cream. To enter, click my #linkinbio. Can’t wait to see who wins! 💕 #sponsored

A post shared by Genevieve Padalecki (@nowandgen) on Jun 28, 2017 at 12:16pm PDT

With such a strong following, Gen Padalecki launched the lifestyle website Now & Gen on June 28. The site is an intriguing mix of personal tips and recommended products. The Padalecki family has lived in Austin for many years, and Now & Gen includes a guide to restaurants, bars, shops, and services around the city. The site includes a shop, and promotes merchandise that Gen Padalecki supports. One of the most personal aspects of Now & Gen is the blog. It’s a mix of lifestyle ideas, family tips, and heartwarming moments, authored by Gen Padalecki. Some of our favorites include “Momhacks: Mason Jar Smoothies” and “How to Talk so Kids will Listen.” Be sure to subscribe if you want to receive updates and offers from Now & Gen. You can follow @nowandgen on Instagram.